⬛️ Category Manager - Asda

📝 Job Description

The Category Manager – ASDA/PRV is a key role within the Red Bull UK Off Premise business, accountable for driving category growth in one of our top Grocery customers and supporting our Primary Retailing Vehicle strategy.

This role is responsible for building and executing compelling category plans that deliver value for Red Bull, our customers and shoppers. The role requires strong analytical capability, customer engagement, cross-functional working and a passion for winning in the market.

🎯 RESPONSIBILITIES

Areas that play to your strengths
All the responsibilities we'll trust you with:

📈 Deliver Category Growth Plans

• Lead the development and delivery of insight-led, customer-focused category plans for ASDA and PRV
• Build compelling category selling stories that drive Red Bull’s growth ambition
• Identify and deliver key growth initiatives across range, space, promotions and NPD
• Collaborate with Commercial and Brand teams to ensure alignment across plans

🧩 Customer Engagement and Relationships

• Build strong relationships with key customer contacts
• Be seen as a trusted advisor by providing data-led insights and thought leadership
• Deliver regular performance reviews and deep dives that influence customer strategy

📊 Analytics and Insight Generation

• Use a range of data sources including IRI, Kantar, Retail Link and EPOS to generate insight
• Lead post-event reviews and ROI analysis to inform future strategy
• Monitor market, shopper and competitor trends to inform decision-making

🤝 Internal Collaboration

• Work closely with Commercial, Brand, Finance and Field Sales teams
• Lead category input into customer business planning
• Support strategic projects and cross-functional initiatives

🎓 EXPERIENCE

Your areas of knowledge and expertise that matter most for this role:

• Experience in category management or similar insight-driven FMCG role
• Strong analytical skills and experience using data sources such as IRI, Kantar and Nielsen
• Experience working with Grocery retailers, ideally ASDA
• Commercial acumen and experience supporting customer business planning
• Excellent communication and presentation skills
• Ability to influence cross-functional stakeholders
• Proficient in Microsoft Office, particularly Excel and PowerPoint