⬛️ Business Development Manager

⚪️ ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

We are seeking a dynamic Business Development Manager at Croud. The role reports to the Head of Business Development, and as a key member of the sales team, you will shape how the agency explores the market to surface new revenue opportunities.

You will take a leading role in accelerating new business growth across the agency; owning and driving high-value opportunities from generation through to conversion, developing bespoke proposals, playing a role in complex pitch processes from time to time, and forging lasting relationships with senior client stakeholders.

Working closely with marketing, channel specialists, and senior leadership, you will play a key part in shaping and executing our EMEA new business strategy, identifying growth sectors and driving measurable impact on Croud’s revenue targets.

🟡 RESPONSIBILITIES

Key responsibilities include, but are not limited to:

• Leading the development and execution of tailored business development strategies and campaigns, including researching and identifying prospective clients that align with broader commercial goals.
• Representing Croud at industry events, roundtables, and key networking opportunities, strengthening the agency’s visibility and reputation in-market
• Managing opportunities from qualified lead through to pitch, including negotiation and contract close where required
• Collaborating with internal stakeholders to craft compelling proposals and pitches that clearly articulate Croud’s value and differentiation
• Partnering with the marketing and channel teams to ensure cohesive messaging and high-impact campaigns targeting key verticals
• Tracking industry trends and introducing innovative solutions to strengthen sales conversations and thought leadership
• Leveraging bespoke case studies, client success stories and thought leadership materials through collaboration with PR and communications teams to share stories of innovation, product launches and data-led insights, helping position Croud as a trusted partner in the market
• Regularly reporting on pipeline performance, opportunity progression, and market insights to senior stakeholders
• Maintaining accurate, timely CRM records to ensure visibility across teams and informing reporting and forecasting
• Regularly updating the lead generation tracker, monitoring personal KPIs related to new conversations, events attended, meetings/calls, and generated opportunities
  

🟢 PERSON SPECIFICATION

• A self starter who brings energy and enthusiasm to their work
• Competent networker who can freely start new conversations with ease
• Proven track record of success in business development or consultative sales within a digital marketing or agency environment
• Strong commercial acumen and the ability to identify and shape complex opportunities
• Demonstrated ability to engage and influence C-suite and senior stakeholders with confidence and credibility
• An understanding of the digital marketing landscape, including emerging trends, client pain points, and Croud’s key channel proposition.
• Experience in pitch processes including; briefing, proposal development, and presentation delivery is a bonus
• Collaborative and inclusive team player who thrives in a fast-paced environment and enjoys mentoring others
• Results-oriented with a proactive mindset and a passion for driving growth
  

🔵COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• 2 Recharge Days each holiday year
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Medical Cash Plan
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference
  

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

🟣 OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact