🟪 Marketing Coordinator

ℹ️ Job Introduction

The Marketing Coordinator will be across the hands-on development, delivery and ongoing management of campaigns.
We’re looking for a Marketing Co-Ordinator to join the TV Content Marketing team. It’s an exciting role for anyone looking for their first step within the TV Marketing world. The position sits within the Unscripted Content Marketing team. However, you’ll have the opportunity to work across both Unscripted and Scripted content, on titles such as The Traitors, Gladiators, Race Across the World, Glow Up, The Gold, The Night Manager to name a few.

You’ll work closely with wider teams to deliver innovative and impactful 360 marketing campaigns that drive talkability and enhance the BBC brand. The role is an entry level position so there isn’t a requirement for extensive experience, but we’re looking for a candidate who is motivated and can bring a fresh perspective.  

🔥 Main Responsibilities

Campaign Development and Delivery

•    Supports the overall development and delivery of marketing campaigns.
•    Supports the Marketing Executive/Manager in the process of creative asset development, by taking ownership for a discrete selection of campaign assets and ensuring delivery is made according to the media plan deliverables of each individual campaign plan.
•    Independently manage end-to-end marketing campaigns for less complex deliverables in the Marketing Plan
•    Work closely with internal teams to develop creative concepts and assets from inception
•    Supports the Marketing team with the necessary compliance of all marketing and communications activity by following BBC Editorial Guidelines.
•    Organises all campaign collateral and documentation such that we maintain strong records of assets, plans, and performance of individual campaigns.

Strategy and Planning
•    Follows Strategic Plans as guidance throughout the campaign development process.
•    Understands audience insight relevant to their respective campaigns, and applies it to the creation of campaign assets.
•    Assists in the evaluation of campaign performance with the Audiences team, including supply of assets for testing, and understanding results of audience research.
•    Accountable for multiple deliverables at any one time, and successfully managing their time across them all to ensure each is delivered with excellence.

Relationships and Development
•    Assists in cross-team co-ordination across creative, media, social, and comms to ensure that campaign tactics are well understood and integrated across the teams, for a timely and integrated delivery across the team.
•    Takes a proactive interest in learning and developing their marketing discipline skills, and proactively offer opinion and seek feedback to influence plans, and to grow and develop professional expertise.

🤩 Are you the right candidate

The Marketing Coordinator will be expected to either have some limited marketing experience, or can demonstrate a clear aptitude for marketing work which involves creative judgement, skills of organisation, and ability to influence and collaborate with others.

The role requires knowledge and experience of:

•    Ability to work on own initiative while seeking appropriate input.
•    Able to critically evaluate ideas and information.
•    Organised and efficient.
•    Managing stakeholder relationships.
•    Ability to express judgement on creative work.
•    Good written and spoken communication, with good presentation skills.
•    Able to work as a member of a team and collaborate across organisational boundaries.
•    Ability to meet targets and deadlines while managing a wide range of concurrent activities.

Desirable

•    Assisting and managing on all aspects of a marketing campaign including evaluation
•    Experience of working in the media from an agency or client side perspective.

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here.

DISCLAIMER

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.